Market segmentation, differentiation, & positioning

When it comes to marketing for a business, steps lead to other steps which lead to productiveness. Once you have found buyers that will be loyal then you have to have more than just one option available for them to choose from, diversifying yourself from the rest of the marketing field that is keying in on that same buyer. This step is called market segmentation, also when targeting different segments on the market, do not have the same strategy for each, this can gain stronger market position and more sales. As you do this, positioning your buyers in separate classes can help for example you can have a higher class and a lower class, lets say cosco and sams are in the higher while walmart and kmart are in the lower. you want to keep your base steady so go with what has been productive while trying different market targets on the higher class to make some really big sells. Again, in marketing it is all about differentiating and selling yourself better than the rest of the field.