Market Penetration and Competitive Advantage

Whether beginning a business or continuing a business that has already been established, market penetration can really determine how well that business will hold up in certain areas of competition. Once a business accomplishes a certain part of marketing or selling a product better than their competitors, they have that competitive advantage over the field which draws more and more customers in. When a product is successful on the market, word spreads and sells go up which gives that market advantage. Outdoing the competition is what business is all about and that requires dedication and hard work to stay ahead and gain that advantage.