Real world examples of entrepreneurial marketing

As real world comes into play, it becomes a whole new ball game. Being business book smart helps, but to a certain extent. There are things constantly changing in the business world on a day by day basis so being able to adapt to those changes can be what keeps your head above water at times. Peoples wants and needs also change daily, including the way things are made and being used so therefore it changes the market constantly. With business, experience is everything and will teach you the most about how to adapt to these changes and how to be successful. Study what works and doesn't work, this paragraph is from entrepreneur.com: We learn from experience. We also learn from the experience of others. That’s how all successful executives and business leaders got that way. If you have to read anything, read about real successes and failures in the real business world. Try Organizing Genius by Warren Bennis or Business Adventuresby John Brooks. It’s Warren Buffett’s and Bill Gates’s favorite business book for a reason. Also plan for success and develop competitive barriers, this is also another paragraph from that same source: Come up with a plan, put all you’ve got behind it, then figure out what can go wrong, including coming up with a strategy to keep bigger and better funded competitors from beating you at your own game. If you’re successful, that’s exactly what will happen. If you’re not, it doesn’t really matter, now does it? That’s why you always plan for success.  

Networking, Guerrilla marketing and other non-monetary marketing techniques

Much of the time in big markets with small or large businesses, business owners will stay so focused on targeting large priced products along with expensive services which can cause limited potential for business success. A lot of business success can come from focusing on targeting smaller and lower cost products which can bring in good amounts of profit while your main focus can be on main products. Engaging in Guerrilla marketing helps keep existing customers engaged in products and gives them new looks in products and services.